Every college journalist should have a blog.

• For professional reporters it helps them develop community with readers.
• Keep a continuous conversation on your blog

How to build your audience:

1. Put the reader first (short sentences and short paragraphs)
2. Be specific with headlines
3. Use photos, post everyday, participate in the community, and comment on other blogs.

Be passionate about your blog. If you are not passionate then it will die.

This chapter of Journalism Next by Mark Briggs explains the essential building blocks of online work.

RSS (really simple syndication), enables you to subscribe to an information feed that gets delivered directly to an RSS reader or Web browser. It is the most efficient way to consume massive amounts of information that interests you.

For example, on my blog, my RSS feed is displayed on the left hand side and updates me with information about an Online Journalism blog I am subscribed to.

• Subscribing to news alerts at Google or Yahoo and adding them to your RSS feed can be very valuable.
• Download a new browser, especially if you are not currently using FireFox.
• The only limits on your understanding of how the Web and digital content work are your curiosity and willingness to try something new.