Monday is an awful way to spend 1/7th of your life
Every college journalist should have a blog.
How to build your audience:
Be passionate about your blog. If you are not passionate then it will die.
This chapter of Journalism Next by Mark Briggs explains the essential building blocks of online work.
RSS (really simple syndication), enables you to subscribe to an information feed that gets delivered directly to an RSS reader or Web browser. It is the most efficient way to consume massive amounts of information that interests you.
For example, on my blog, my RSS feed is displayed on the left hand side and updates me with information about an Online Journalism blog I am subscribed to.